precise audience definition
Smarter Targeting Through Lifestyle Insights
Knowing who your audience is — and how they live — is key to successful marketing.
TARGETIX helps you go beyond demographics to understand behavior, identify high-potential segments, and reach them more effectively.
A demographic definition of the target group is no longer sufficient today. Defining target groups based on lifestyle, their characteristics, and their alignment with Rogers’ innovation adoption curve is key to understanding the structure of your customers.
Optimize your target groups
Reach the right people — in the right way
In today’s fragmented marketing communication environment, knowing your ideal customer is essential.
Are you sure you’re reaching the right target group — or just hoping you’re on the right track?
We help you understand who your key customers are, how they think, and where to reach them most effectively.
We provide in-depth consumer insights and work with you to identify the segments with the greatest potential for your brand’s growth.
What TARGETIX helps you do:
- Understand your audience on a deeper level
Move beyond age and gender — uncover how your customers live, what they value, and what influences their decisions. - Choose the right channels for maximum impact
Insights into consumers’ behaviour, mindset, and lifestyle.Know where your audience is most active — and how to reach them in the most cost-effective way. - Optimize exposure and media spend
Understand how many times your audience needs to see your message before they act — and tailor your frequency accordingly.
TARGETIX helps marketing and brand managers eliminate the guesswork in targeting.
What TARGETIX enables:
- Deep understanding of your target audience
Don’t stop at age and gender — discover how your customers live, what they value, and what drives their purchasing decisions. - Choose the right channels for maximum impact
Find out where your target audience is most active — and how to reach them in the most cost-effective way. - Optimize reach and frequency
Do you know how many times your audience needs to see your message before they respond? With our tools, you’ll find the right answer.
- Increase reach with precision
Identify the channels and activities that deliver the highest return on your investment. - Focus on the segments that build your brand
Discover which customers have the greatest long-term potential and build a strategy that drives growth. - Replace guesswork with insights that matter
Make smarter, faster marketing decisions based on reliable data.