optimizing media investments
A tool for calculating the distribution of investments across channels and evaluating category-level spending.
Turn your marketing communication budget into measurable impact with data-driven planning.
ECONOMETRIX is an advanced econometric tool that helps marketing and brand managers optimize budget allocation
across communication and media channels — ensuring every euro works harder.
You no longer have to wonder whether part of your budget is simply being “thrown out the window”.
What ECONOMETRIX helps you do:
- Plan smarter media strategies
Identify the optimal media mix to maximize reach and effectiveness. - Distribute investments strategically
Allocate your budget based on business goals, priorities, and performance potential. - Target the right segments
Focus your media efforts where they matter most — on audiences that convert. - Find cost-saving opportunities
Reduce waste by spotting areas where you can cut spend without losing results.
- Stay effective — even when budgets shift
Adapt quickly to reductions, product changes, or shifting brand goals. - Maximize one-off campaigns
Make special launches or seasonal pushes deliver maximum return. - Get results with limited resources
Even small budgets can go further with smarter planning.
With ECONOMETRIX, you don’t just plan — you make confident,
data-backed decisions that drive efficiency and performance
.
Maximize Your Media Budget — Without the Waste
Are you making the most of your marketing investment?
Many brands still guess when it comes to budget allocation.
With our econometric model, you don’t have to.
We help you build smarter media strategies using real data — not assumptions.
Our model shows you:
- Where your audience actually engages
Know which channels get noticed — and which one’s drive action. - What drives conversion
Measure the real impact of your campaigns on purchasing behaviour. - What your competitors are doing
Understand how others invest and where user behaviour is shifting.
These insights allow you to optimize your budget across media and channels, reduce waste, and maximize return.