defining the brand story
A tool for defining your brand’s values and typical associations
Shape a Brand Story That Speaks Their Language.
STORIX helps you transform data into the right words — so your brand communicates with clarity, relevance, and impact.
Turn your data into a compelling brand story!
- Looking to connect with your audience through sharper messaging and more relevant content?
- Want your brand’s personality to truly resonate with your customers?
- Curious how your brand — and your competitors — are actually perceived?
- Need clear themes, keywords, and storylines that work across your channels?
- Ready to activate your brand’s strengths and engage those who already know and trust you?
Most research stops at raw data. But the real value lies in transforming those insights into a clear and engaging narrative.
The STORIX tool combines brand perception studies, target group insights, and competitive analysis to help you shape a story that matches how consumers truly see your brand.
Don’t stop at the data — use STORIX to transform it into a story
that connects with your audience and sets your brand apart
From Data to a Brand Story That Sticks
Most research ends with raw numbers. But insight alone isn’t enough — what matters is the story you build from it.
STORIX helps marketing and brand managers turn brand perception data, audience insights,
and competitor analysis into a clear, engaging narrative that reflects how consumers actually see your brand.