defining clear market position
A tool for strategic brand positioning
Your brand has a personality — but do your customers see it the same way?
ARHETIPIX helps you uncover how your brand is truly perceived in the market and whether your intended brand archetype aligns with audience perception.
Archetypes help a brand by enabling it to help people find meaning — and, in doing so, bring the brand closer to them.
Why do archetypes work?
Archetypes are a powerful tool for creating an emotional connection with consumers and for differentiating a brand in an overcrowded market environment.
By analyzing your brand’s archetype, you will:
- Gain a deeper understanding of how your brand is perceived
- Tailor your communication for greater recognition, consistency, and relevance
- Build a brand that feels closer to its customers and speaks to them in the right way
What does ARHETIPIX help you do?
- Discover which archetype your customers associate with your brand
Validate whether your desired personality matches actual consumer perception. - Analyze your competitors
Understand which archetypes your competitors occupy — and find your opportunity to stand out. - Define or confirm your market position
With real data — not assumptions — we help you pinpoint where your brand stands today and where it can go next. - Support for repositioning
Thinking about a shift in positioning? We help you find the right archetypal strategy across all your markets.
Nowadays, it’s hard to find a brand without competition in its field. People are therefore forced to choose among many options — and no matter how convinced they are that their decision is rational, it is emotions and psychological impulses that ultimately determine the outcome.
Brands that understand this recognize the importance of personality — or archetype — and build everything on these foundations.
ARHETIPIX – because your brand’s personality is too important to leave to chance.
